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Marketing to Boomers?

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#1 (permalink)

02-04-2010, 07:41 AM

Zandalay

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Marketing to Boomers?

I am a baby boomer of retirement age. I am thinking of marketing products and services of interest to other boomers but I fear that this population is largely computer illiterate. Does anyone have experience with this market? There are many products and services of use to this group related to retirement and healthy living. I'd like to promote good products to them. Would appreciate any comments... Thanks.

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02-04-2010, 11:36 AM

geofferson geofferson is offline

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Quote:

Originally Posted by Zandalay

Lots of opportunities with online marketing and seniors & baby boomers, especially in the US & Canadian market. Many of them are connected online and making transactions. I recommend testing niche markets like assisted living, diabetes meters, brain stimulation, travel etc. We are seeing success with campaigns targeting this group on our network, so I'm not simply speculating.

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02-04-2010, 11:39 AM

Zandalay

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Thanks for that. I am at the front end of the boomer bulge and I know there are tons of products and services available and it will only increase in the coming years. I think its a great niche to get into. Needed some other opinions and appreciate your reply. Cheers!

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03-04-2010, 12:10 AM

patrickthomson076 patrickthomson076 is offline

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This is very good marketing strategy

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